Case Study: Agritourism and eCommerce Business

From no strategy to over $1M in sales

We built a revenue-driving growth engine. Here’s how…

6,757 purchases

•

$1,024,765 in sales revenue

•

7.91 ROAS

•

6.2% conversion rate

•

6,757 purchases • $1,024,765 in sales revenue • 7.91 ROAS • 6.2% conversion rate •

The Brief:

A well-established Agritourism business with strong local awareness, but untapped potential in how the business showed up on social media.

As the business entered a broader marketing overhaul, TMG was brought in to lead the evolution of its social and paid media, with a clear focus on turning attention into measurable growth.

From day one, this wasn’t a light-touch engagement. TMG embedded into the business, travelling from Sydney to the Gold Coast, working closely with the on-site team, and building a deep understanding of the brand, its offering, and its commercial opportunities.

The brief was simple: replace inconsistent activity with a structured, scalable system across social and paid that could drive real revenue across multiple areas of the business. So we got to work and delivered the following.

Services:

The Social Sell Out, including:
- Social Media Strategy
- Content Creative Production
- Social Media Management
- Meta Paid Ads
- Google Paid Ads

Goals:

Modernise their social presence, shifting from static content to a video-first, performance-driven content strategy.
Build and implement a full-funnel Meta ads system designed to convert, not just reach.
Clarify their offer messaging across all social content.
Drive revenue across both in-person experiences and eCommerce.
Establish a scalable marketing system to support growth across multiple areas of the business.

The Challenge:

This wasn’t a visibility problem. It was a clarity and structure problem.

While the brand had strong local awareness, its offering wasn’t clearly translated online. For many consumers, the name didn’t immediately communicate what the business actually offered, creating friction between awareness and action.

That disconnect showed across their digital presence.

Messaging was inconsistent, content lacked direction, and a reliance on static assets meant engagement and conversions were being left on the table. Despite strong in-person demand and community engagement, this wasn’t reflected online.

At the same time, the business was operating across multiple revenue streams, from farm tours to eCommerce and skincare, without a clear or cohesive way of communicating each offering.

Paid media was also underutilised. Without a structured funnel in place, there was no clear pathway to guide customers from discovery through to purchase, and no scalable way to drive consistent results.

The Strategy:

We implemented our Social Sell Out approach, leading with Strategy before rolling into ongoing Content Creative Production, Social Media Management, and Paid Ads to build a fully integrated social-sales system.

Content & Creative

We shifted to a video-first approach, replacing static assets with short-form content, supported by on-site production with the TMG team travelling from Sydney to the Gold Coast to capture authentic stories and customer experiences. Our content focused on a mix of:

Short-form video built for every stage of the funnel, designed to capture attention, convert, and scale across organic and paid.
Bringing the client’s team in front of the camera to build trust and showcase their expertise, while developing trend-led, comedic, and story-driven content, including recurring “characters” (staff members), to build recognition and drive engagement.
User-generated content was integrated across the strategy, leveraging both organic tags, TMG-created, and sourced assets to build trust, relatability and social proof.

Brand & Positioning

We refined how the brand communicated its offering across social, ensuring clarity across its multiple revenue streams, from farm tours to eCommerce and skincare. Video was a huge communication tool for us.

Paid Ad Funnel Strategy

We built and optimised a full-funnel Meta Ads strategy designed to convert across both local and national audiences. This included:

Campaigns targeting local audiences to drive in-person bookings.
Scaled eCommerce campaigns for farm goods and skincare products.
Retargeting based on user behaviour and engagement.
Seasonal and offer-led campaigns to maximise peak conversion periods.

Following strong performance across Meta, we are now in the process of expanding into Google to further scale reach, capture high-intent demand, and continue driving growth across the business.

The Results:

A complete transformation from scattered marketing to a structured, revenue-driving growth engine - built on strategy, creative consistency, and a deep understanding of the brand from the inside out.

Most importantly, this translated into measurable business growth through paid social.

6,757 purchases

•

$1,024,765 in sales revenue

•

7.85 ROAS

•

6.2% conversion rate

•

6,757 purchases • $1,024,765 in sales revenue • 7.85 ROAS • 6.2% conversion rate •

Key transformation wins (high-level outcomes):

A clear, consistent brand presence that now communicates the full offering and connects with multiple audience segments.
A fully operational Paid Ads funnel, creating a predictable and scalable lever for growth, especially during peak seasonal periods.
A significant asset library created by TMG, paired with ongoing direction for the onsite team, fuelling content across every stage of the funnel.
Multiple record-breaking viral content moments, including multiple videos exceeding 100K+ views and standout content reaching 1M+ views.

What started as a need to “revive socials” evolved into a long-term, multi-channel growth partnership. TMG didn’t just execute, we embedded ourselves into the business and built a system designed to scale.

TikTok Wins:

Followers: From 0 to 6,564
Total views: +2.3M
Total interactions (likes, shares, comments, saves): 62,378
Average engagement rate: 2.71%

Multiple viral video content moments:
- Everything you need to know about Loquats - 313K views (11.4K likes, 2.5K shares)
- Less than an hour from the Gold Coast & Byron Bay - 136K views (1.5K likes, 244 shares)
- Mornings on the Farm experience - 120K views (4.1K likes, 433 shares)

TikTok content that delivered virality

Facebook Wins:

Followers: +14.9K
Page visits: +211.6K
Total interactions (likes, shares, comments, saves): 413K
Total post impressions: 4.43M
Total video views: 2.18M
Average video engagement rate: 4.3%
Facebook website clicks: 89.8K

Multiple viral video content moments:
- Papaya Patch with Farm Supervisor Joey - 1.19M views (6.1K reactions, 300 shares)
- Dragon Fruit plant care and education - 143K views (919 reactions, 197 shares)

Facebook content that hit 1M+ views

Instagram Wins:

Followers: +7.2K followers
Total views: +1.2M views
Profile visits: 91K
Total interactions (likes, shares, comments, saves): 64K
Average engagement rate: 1.77%
Instagram website clicks: +17.3K

Multiple viral video content moments:
- If you’ve been on a Tour lately… - 509K views (12.8K interactions, 1.8K profile actions)
- Do you have any questions for Joey… - 590K views (317 interactions)
- Welcome… - 22K views (668 interactions, 124 shares)