Social Media Strategy

The blueprint behind your best-performing socials.

Before the posting, the ads, and the content comes the strategy, and that’s where we shine. We build smart, tailored social media strategies that give your brand clarity, direction, and a plan that actually drives results.

We deep-dive into your brand, your audience, and your goals to uncover what will move the needle most. We define your messaging, your platforms, and your content pillars so everything you do on social has purpose, and works together to grow your brand.

No more random posting. No more chasing trends that don’t convert. We map out what to say, who to say it to, and where to show up so your brand cuts through the noise and connects with the right people.

Strategy is never static. We use insights, data, and platform trends to build a plan that’s flexible, responsive, and built to scale, so you’re not just keeping up, you’re staying ahead.

Whether you’re launching something new, repositioning your brand, or ready to take your socials seriously, our Social Media Strategy gives you the clarity and confidence to show up consistently, powerfully, and profitably.

This is why our Social Media Strategy is a prerequisite for ongoing Social Media Management.

It ensures every piece of content, every campaign, and every post is grounded in intention, consistency, and results.

Prefer to take the strategy and implement it in-house? You can absolutely do that too. Our strategies are designed to be clear, actionable, and easy to execute - whether by your internal team or with us.

Whether you’re launching something new, repositioning your brand, or ready to take your socials seriously, our Social Media Strategy gives you the clarity and confidence to show up consistently, powerfully, and profitably.

What other brands said about their Social Media Strategy:

“This was one of the best investments I could make in my business”

“WOW! Mia has blown my mind! I hired Mia to help me with a social media strategy. What I received was above and beyond anything I could have imagined. Her understanding of my business, the effort she has put into my bespoke plan...I felt incredibly confident this plan was one of the best investments I could make in my business. I have seen plenty of cookie-cutter social media strategies so I made my choice wisely. I was not disappointed. If you need to build your following, engagement and/or you need ideas to get your social media firing...Mia is absolutely your marketing girl!”

Sommer-Louise Bentley

“I recently made the most wonderful investment in my tiny business by booking a Social Media Strategy.

Mia was incredible in listening to and understanding my struggles. She asked for all these questions that are so relevant to her and her team’s understanding of who I am, what I do and how I can improve my socials and engage and connect with my followers.

I now have a clear plan to follow and heaps and heaps of tools in this incredible document that was made specifically for me. In just a few days after we spoke about my strategy, I already have seen an increase in the engagement and an improvement in how I connect with my audience.

It was such a pleasure working with Mia and the team at That Marketing Girl!!!”

Yani Lenehan, Artist

“I was lost before I found That Marketing Girl”

“I implemented our plan for over a month and I've seen a really great increase on engagement. Their strategy helped me show up more, and be more authentic as a brand owner. It’s also helped me get so much more organised, knowing what I'm posting each day and having a content plan to work off has been great. It’s given me so much freedom to focus on other things in the business. I think it’s something every brand should have done for them by professionals. I was lost before I found That Marketing Girl, but so glad I found them in the end. Highly recommend.”

Maddy, Drippy