Team TMG
We’re here to change the way social media works - for good.
At That Marketing Girl, we exist to challenge how brands show up online. Trends? We love them and leverage them (when they make sense). But we don’t just hop on for the hype - we turn them into smart, strategic moves that drive real results for your brand and your bottom line.
In a space flooded with recycled content and hollow engagement, we cut through the noise with creative that converts and strategy that scales. We don’t do one-size-fits-all. We’re all about content and campaigns that are as unique as your brand - built to turn heads and drive revenue.
What we do best:
Crave-worthy content that grabs attention and builds real connection
Paid social campaigns that turn scrolls into sales
Strategic management that keeps your brand consistent, creative, and converting
But we don’t stop there. Our work is designed to amplify your voice, elevate your brand, and support sustainable growth, not just viral spikes or fleeting engagement.
We partner with premium eCommerce and lifestyle brands who are ready to show up differently - who want to lead, not follow.
We believe social media should:
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Be intentional
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Feel aligned
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Deliver results that go beyond the feed
We’re here to make sure your presence online is more than just visible - it’s unmissable.
Why choose us?
We’re not an agency, we’re a social media squad (read: partner) who will never leave you in the lurch - here’s why:
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We don’t believe in blanket strategies or treating brands like just another account in our portfolio. Every decision we make starts with a deep understanding of people - what they need, what they care about, and how they connect. Because great content isn’t just human-first or algorithm-first, it’s both. And that’s where the magic (and performance) happens.
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We bring bold, fresh ideas to the table, always backed by smart strategy and a clear brand voice. Our work doesn’t just look good; it connects, converts, and carries charisma in every detail. Because standout marketing needs more than polish - it needs personality.
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We show up, follow through, and we deliver. We’re reliable, responsive, and serious about results, because earning trust isn’t a one-time thing, it’s how we work everyday. Strategy is our strong suit, and accountability is part of our brand. We don’t just talk the talk; we deliver with confidence and consistency.
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Marketing doesn’t have to feel like a chore. We keep things creative, collaborative, and enjoyable, without compromising on quality or outcomes.
We show up with enthusiasm, making social media strategy feel exciting and approachable. But fun doesn’t mean we skip the hard work, we follow through, deliver consistently, and take accountability seriously
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Being an all-women team isn’t just a fact - it’s part of our power. As a female-led agency, we lead with empathy, and confidence. We show up with strong voices, sharp thinking, and a deep understanding of what it means to build something bold in a space that doesn’t always make room for women.
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Data is our foundation - creativity is how we bring it to life. We don’t guess, we analyse. Every bold idea we bring to the table is built on real insights, audience behaviour, and platform performance. Data informs our decisions, sharpens our strategy, and keeps our creativity focused on what actually works.
The TMG Experience
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End-to-end Service
We don’t just dabble, we do it all. From strategy and content creation to paid ads and campaign execution, we handle every part of your social media journey. No gaps, no guesswork, just results that hit.
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Part Of Your Team
We don’t sit on the sidelines. We become an extension of your team, learning your brand, understanding your goals, and collaborating closely so every campaign feels on-brand, on-point, and on-time. Your wins are our wins.
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In-house Production
Content, campaigns, and creatives, we make it happen, in-house, with zero compromise. Photography, video, design, copywriting: we craft everything under one roof so your socials are cohesive, polished, and fully aligned with your strategy.
One agency. Five Gen-Z marketing girls with their finger on the pulse, ready to turn your socials into sales. We’re TMG: your go-to squad for strategy, content, and campaigns that actually work. Small, sharp, and seriously good at what we do, we don’t just post - we make your brand un-missable.
Get to know us.
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Agency Director. Strategist. The OG Marketing Girl.At just 22, Mia turned her side hustle into That Marketing Girl - the agency everyone actually wants to work with. From day one, she’s been the go-to marketing girl brands turn to for marketing know-how and strategies that drive sales.
Raised watching her parents hustle hard building their businesses, Mia knows what it takes to make a brand pop. Grit, heart, and hustle, it’s baked into her DNA and fuels everything she does.
She’s the brains behind the strategy, the calm in the chaos, and the secret weapon for premium brands ready to scale fast. Whether she’s cooking up high-converting ad campaigns, crafting sales-focused social strategies, or rolling up her sleeves with clients to bring their vision to life, Mia leads with sharp creativity and serious business smarts.
Mia’s lived the small biz grind - the late-night brainstorms, the marketing overwhelm, the nonstop juggle. That’s why her clients don’t just get an agency; they get a partner who truly gets it.
Off the clock, you’ll find Mia whipping up something delicious in the kitchen, sipping matcha at her fave coastal cafe, perfecting her Pilates flow, or on the hunt for the city’s best espresso martini - because balance is everything.
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Strategy-led Social Media Coordinator. Client Champion.We literally couldn’t do it without Alex. The brains behind schedules, follow-ups, and keeping everything running smoothly, she takes full rein of social strategy, content creation, campaign planning, and client communications, making sure both our clients and team are always ahead of the game.
Agency experience? Check. Small business roots? Double check (thanks, Dad). Alex knows running a business is personal, and that insight makes her a total powerhouse for our clients, helping them turn bold ideas into content that actually converts.
Off the clock, she’s a full-on health queen - pilates, gym sessions, and planning her next epic getaway (while perfecting her itinerary of activities) and soaking up quality time with family and friends.
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Social Media Assistant. Digital Wing WomanAmelia is the kind of teammate you thank the algorithm for. Sharp, stylish, and always three steps ahead of the latest trends (and Sydney’s best new food and drink scene). Bringing fresh energy to everything she does and with a sixth sense for what’s going to land online, she’s everything you’d expect from a social media assistant who adores her job, plus more.
Whether she’s sourcing inspo, scheduling posts, or pulling analytics, she does it all with enthusiasm and an on-point outfit. A true extension of our team and clients’, Amelia is all about making things not just look good, but feel good, too.
When we’re working IRL, she’s the one making sure the snack table is stacked and everyone’s got a sweet treat in hand.
We’d be lost without her (and her recs).
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Paid Media Powerhouse. ROAS Obsessed.
Meet Jess - the newest Marketing Girl on the TMG team. She’s diving straight into creative ads, owning strategy, optimisation, and campaigns that actually drive results.
If there’s a way to test, tweak, and turn data into real wins, Jess has already done it.
Fresh to the squad but already making an impact, Jess brings sharp analytical skills, a creative spark, and a love for bold, smart campaigns that push brands forward. She’s the go-to for turning numbers into insights and ideas into results.
Off the clock: when she’s not obsessing over client campaigns, Jess is planning her next adventure, unwinding with a glass of red wine, or spoiling her Maltese Shih Tzu, Luca, like the human he thinks he is. Pilates, gym sessions, and pastries are all very much part of the lifestyle.
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Social Media Coordinator. Content Curator.Leah’s been part of the TMG squad for years, starting as a Social Media Assistant and quickly leveling up to Coordinator, bringing her signature eye for detail, clever content ideas, and trend-smart thinking to every account she touches. She knows the social space inside out, and isn’t afraid to jump in front of the camera when the content calls for it.
Passionate, creative, and endlessly curious, Leah lives and breathes the world our clients play in, making their socials look effortless while driving real results, she’s always ready to jump in and make things happen, with a cheeky “I did it for socials” attitude.
Off the clock, she’s on the hunt for the city’s newest bars and restaurants, scoring the best online deals, or chilling with her two adorable WFH colleagues: Arlo and Luna.
What Our Clients Say
“TMG was an incredible experience of expertise and professionalism in social media marketing. The communication between my small business and TMG flowed well and the ability to transform my social media pages into stunning images and posts was absolutely a right move for increasing brand awareness for my business. I thoroughly recommend Mia and TMG for any small business trying to break into the social media market!”
Susan Woods, Eco Baby Boutique