Paid Ads Management - Welcome Pack

Welcome on board! We are *so* excited you are here!

You’re officially in.

Welcome to TMG.

You’ve just partnered with a team that doesn’t just run ads, we build social strategies that actually drive sales. Now we set the foundation to make that happen.

Below is exactly what’s next.

Step 1: Complete your onboarding questionnaire

This is where everything starts, We need a full picture of your brand, your offer, your audience, and what’s worked (and hasn’t) so far. The stronger the input, the stronger the strategy.

You’ll receive the link in your onboarding email. Take your time with this, detail matters.

Step 2: Share your assets and content

Once your questionnaire is complete, we’ll request your assets.

This includes:

  • imagery and video

  • branding

  • past content

  • anything we can leverage to build your campaigns

No content? No stress. We’ll guide you on exactly what’s needed.

Step 3: Grant account access

Next, we’ll get access to your platforms so we can actually build and manage your campaigns properly.

If this part feels technical, we’ll step in and guide you through it.

Step 4: Audit + strategy direction

Before anything goes live, we audit everything.

Your website, your funnel, your current setup, all of it.

If something isn’t conversion-ready, we’ll tell you. Because running ads to a weak funnel doesn’t get results.

From there, we’ll deliver recommendations, align on strategy, and lock in your kick-off call.

Then we build.

Then we launch.

Then we optimise.

Housekeeping

Contact & communication

You’ll be assigned a dedicated point of contact at TMG. Our standard contact hours are within business hours.

If you’d like to discuss strategy or anything in detail, we ask that you book in time with notice so we can give it the attention it deserves.

Your package includes allocated time for communication, and we’re always happy to chat. That said, if communication exceeds what’s included, we may review and adjust scope to ensure we’re delivering effectively across your account.

Reporting

You’ll receive reports in line with your service package. These typically cover performance, key wins, and what we’re learning and refining each month. If you’d like to walk through your report together, we’re more than happy to do so. Just book in time with your account coordinator, keeping in mind the communication structure above.

Billing

As outlined in your agreement, all invoices are due within 7 days. Work will not commence until payment is received, and services are billed in advance (typically 30 days). Late payments may impact timelines and delivery of work.

Service timelines (guide)

To keep everything moving efficiently, here’s what you can expect:

  • Campaign setup or new requests: 3–5 business days

  • Creative updates or minor changes: 2–3 business days

  • Reporting: amount delivered per agreement

  • Strategy calls: scheduled with reasonable notice

Timelines may vary depending on workload and responsiveness.

Client responsibilities

Strong results come from strong collaboration. As outlined in your agreement, you’re responsible for providing required assets, information, and approvals in a timely manner. You can refer back to your agreement at any time for full details.

Variations

If additional requests fall outside the agreed scope, they will be treated as a variation. We’ll always communicate this clearly before proceeding. You can refer to your agreement for full details on how variations are handled.

Let’s get to work

Now that we have the housekeeping out of the way...

Now that everything is set up, we move into execution - building, refining, and turning your socials into something that actually drives results.

We’re excited to get started and even more excited to build something impactful with you. The best results come from strong partnerships, and we’re here to be exactly that.

If you have any questions along the way, reach out. Otherwise, we’ll be in touch as we move into the next phase.