We’re here to change the way social media works - for good.
At That Marketing Girl, we exist to challenge how brands show up online. Trends? We love them and leverage them (when they make sense). But we don’t just hop on for the hype - we turn them into smart, strategic moves that drive real results for your brand and your bottom line.
In a space flooded with recycled content and hollow engagement, we cut through the noise with creative that converts and strategy that scales. We don’t do one-size-fits-all. We’re all about content and campaigns that are as unique as your brand - built to turn heads and drive revenue.
What we do best:
Crave-worthy content that grabs attention and builds real connection
Paid social campaigns that turn scrolls into sales
Strategic management that keeps your brand consistent, creative, and converting
But we don’t stop there. Our work is designed to amplify your voice, elevate your brand, and support sustainable growth, not just viral spikes or fleeting engagement.
We partner with premium eCommerce and lifestyle brands who are ready to show up differently - who want to lead, not follow.
We believe social media should:
About Us
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Be intentional
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Feel aligned
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Deliver results that go beyond the feed
We’re here to make sure your presence online is more than just visible - it’s unmissable.
Why choose us?
We’re not an agency, we’re a social media partner who will never leave you in the lurch - here’s why:
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We don’t believe in blanket strategies or treating brands like just another account in our portfolio. Every decision we make starts with a deep understanding of people - what they need, what they care about, and how they connect. Because great content isn’t just human-first or algorithm-first, it’s both. And that’s where the magic (and performance) happens.
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We bring bold, fresh ideas to the table, always backed by smart strategy and a clear brand voice. Our work doesn’t just look good; it connects, converts, and carries charisma in every detail. Because standout marketing needs more than polish - it needs personality.
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We show up, follow through, and we deliver. We’re reliable, responsive, and serious about results, because earning trust isn’t a one-time thing, it’s how we work everyday. Strategy is our strong suit, and accountability is part of our brand. We don’t just talk the talk; we deliver with confidence and consistency.
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Marketing doesn’t have to feel like a chore. We keep things creative, collaborative, and enjoyable, without compromising on quality or outcomes.
We show up with enthusiasm, making social media strategy feel exciting and approachable. But fun doesn’t mean we skip the hard work, we follow through, deliver consistently, and take accountability seriously
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Being an all-women team isn’t just a fact - it’s part of our power. As a female-led agency, we lead with empathy, and confidence. We show up with strong voices, sharp thinking, and a deep understanding of what it means to build something bold in a space that doesn’t always make room for women.
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Data is our foundation - creativity is how we bring it to life. We don’t guess, we analyse. Every bold idea we bring to the table is built on real insights, audience behaviour, and platform performance. Data informs our decisions, sharpens our strategy, and keeps our creativity focused on what actually works.
The TMG Experience
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We don’t just dabble, we do it all. From strategy and content creation to paid ads and campaign execution, we handle every part of your social media journey. No gaps, no guesswork, just results that hit.
End-to-end Service
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We don’t sit on the sidelines. We become an extension of your team, learning your brand, understanding your goals, and collaborating closely so every campaign feels on-brand, on-point, and on-time. Your wins are our wins.
Part Of Your Team
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Content, campaigns, and creatives, we make it happen, in-house, with zero compromise. Photography, video, design, copywriting: we craft everything under one roof so your socials are cohesive, polished, and fully aligned with your strategy.
In-house Production
One agency. Filled with Gen-Z marketing girls with their finger on the pulse, ready to turn your socials into sales.
We’re TMG: your go-to squad for strategy, content, and campaigns that actually work.
Small, sharp, and seriously good at what we do, we don’t just post - we make your brand un-missable.
Get to know us:
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Agency Director.
The OG Marketing Girl.At just 22, Mia turned her side hustle into That Marketing Girl - the agency everyone actually wants to work with. From day one, she’s been the go-to marketing girl brands turn to for marketing know-how and strategies that drive sales.
Raised watching her parents hustle hard building their businesses, Mia knows what it takes to make a brand pop. Grit, heart, and hustle, it’s baked into her DNA and fuels everything she does.
She’s the brains behind TMG’s big picture, shaping the agency’s direction, growing the team and spotting opportunities to help ambitious brands go further. But Mia will always be a marketing girl at heart. Give her a clever campaign idea, a social strategy to sharpen or a client vision to bring to life, and she’ll be straight in there with her sleeves rolled up, sharp creativity and serious business smarts at the ready.
Mia’s lived the small biz grind - the late-night brainstorms, the marketing overwhelm, the nonstop juggle. That’s why her clients don’t just get an agency; they get a partner who truly gets it.
Off the clock, you’ll find Mia whipping up something delicious in the kitchen, sipping matcha at her fave coastal cafe, perfecting her Pilates flow, or on the hunt for the city’s best espresso martini - because balance is everything.
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Head of Agency.
Jess leads the day-to-day at That Marketing Girl, bringing our people, clients and big ideas together. She guides the team, mentors our marketing girls and makes sure the work we put into the world lives up to the standards we’re known for.
With a serious knack for paid media and a sharp eye for the numbers, Jess knows how to turn performance insights into smarter decisions. She stays close to the strategy on key client accounts, while keeping the bigger picture in focus: strong relationships, a thriving team and an agency that keeps growing in the right direction.
Off the clock, Jess is planning her next adventure, enjoying a glass of red or spoiling her Maltese Shih Tzu, Luca, like the human he thinks he is. HGW’s, books and pastries are all very much part of the lifestyle.
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Social Media Coordinator.We literally couldn’t do it without Alex. The brains behind schedules, follow-ups, and keeping everything running smoothly, she takes full rein of social strategy, content creation, campaign planning, and client communications, making sure both our clients and team are always ahead of the game.
Agency experience? Check. Small business roots? Double check (thanks, Dad). Alex knows running a business is personal, and that insight makes her a total powerhouse for our clients, helping them turn bold ideas into content that actually converts.
Off the clock, she’s a full-on health queen, planning her next epic getaway (while perfecting her itinerary of activities) and soaking up quality time with family and friends.
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Social Media Coordinator.Amelia is the kind of teammate you thank the algorithm for. Sharp, stylish, and always three steps ahead of the latest trends (and Sydney’s best new food and drink scene). Bringing fresh energy to everything she does and with a sixth sense for what’s going to land online, she’s everything you’d expect from a social media assistant who adores her job, plus more.
Whether she’s sourcing inspo, scheduling posts, or pulling analytics, she does it all with enthusiasm and an on-point outfit. A true extension of our team and clients’, Amelia is all about making things not just look good, but feel good, too.
When we’re working IRL, she’s the one making sure the snack table is stacked and everyone’s got a sweet treat in hand.
We’d be lost without her (and her recs).
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Social Media Assistant.Sophia is one of the girls making the magic happen behind the feed. She supports the team across our portfolio of clients, from sourcing inspiration and shaping content ideas to keeping all the moving pieces on track.
She also looks after a curated selection of clients of her own, bringing the same care and creativity to every brand she touches.
A lot of Sophia’s best work happens behind the scenes, in the details our clients might never see but absolutely benefit from.
Off the clock, she loves wining and dining, though don’t be caught off guard if she casually runs a marathon for the plot before her next dinner reservation.
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Social Media Assistant.Ellie is the team’s resident social butterfly, and it shows in the way she approaches content. She’s curious about what people are talking about, what’s making them stop scrolling and how we can turn those moments into something fun for our clients.
Across the TMG portfolio, Ellie helps source ideas, prepare content and keep things moving behind the scenes, while also caring for a selection of clients herself.
She brings enthusiasm to every brief and is always up for bouncing around a new idea with the team.
Off the clock, Ellie’s usually at Pilates or making plans with friends. Her calendar’s busy, and she wouldn’t have it any other way.
What other brands say about us…
“TMG was an incredible experience of expertise and professionalism in social media marketing.
The communication between my small business and TMG flowed well and the ability to transform my social media pages into stunning images and posts was absolutely a right move for increasing brand awareness for my business.
I thoroughly recommend TMG for any small business trying to break into the social media market!”
Susan Woods, Eco Baby Boutique