If you’ve ever found yourself panic-posting a last-minute reel at 10pm (we’ve all been there), this blog is your sign to break up with the chaos and embrace the calm of strategic content planning.

At That Marketing Girl, we’re a social media marketing agency that’s all about making your life easier - with scroll-stopping content, smarter strategies, and systems that actually work.

And if there’s one thing we know to be true? Planning ahead = better results.

Wouldn’t it be great as a business owner if you could just turn your brain off when it came to all things Marketing, Social Media and Content? 

Well you can, because that’s where TMG comes in … 

That Marketing Girl is a Social Media Marketing Agency based in Sydney who helps you do just that. We’re a talented, all female team of marketing enthusiasts, offering hands-on support in social media strategy, video content creation and paid advertising across Facebook, Instagram and TikTok. 

2025 is the year your brand steps into its self-love era.

Just like prioritising daily walks, staying hydrated, and maintaining a skincare routine helps us glow, your brand deserves the same level of care!

We’ve got you covered with a simple, streamlined guide to help your brand shine effortlessly.

Ready to kick-start your brand’s glow-up on social media? Here’s a list to get you started…

Welcome to 2025! A new year means new opportunities, fresh ideas, and (of course) exciting new social media trends. At TMG, staying ahead of the curve is what we do best, and we’re here to make sure you do the same.

Social media is constantly evolving, and 2025 is shaping up to be no different. Whether you’re a business owner, a content creator, or just someone looking to up their social media game, here are the hottest trends to keep on your radar for the year ahead.

Wow, can you believe 2024 is almost over? What a year it’s been for TMG! As we wind things down, we’re taking a moment to look back at everything this incredible year brought us - growth, new opportunities, and amazing connections.

It’s been a whirlwind of milestones, wins, and moments we’ll never forget. So, let’s dive into the highlights that made 2024 a standout year for us.

As we’re halfway through the final quarter of the year, it brings with it one of the biggest opportunities for businesses - Black Friday.

Falling on the last Friday of November, this shopping extravaganza has evolved into a global event where customers hunt for the best deals, and businesses work hard to cut through the noise.

The final quarter of the year is here, and with it comes some of the biggest sales opportunities for most eCommerce businesses. Between Black Friday, Cyber Monday, and Christmas shopping, customers are primed to spend.

If you want to make the most of this golden quarter, now’s the time to fine-tune your marketing strategy. Let’s look at how you can set your brand up for success as we head into the busy holiday season.

At That Marketing Girl, we’re all about making connections - whether it’s creating scroll-stopping social media content or building relationships with our incredible clients.

But today, on R U OK? Day, we want to chat about a different kind of connection. No need for Wi-Fi, fancy campaigns, or even a hashtag. It’s about real, human connection - asking a simple question and truly listening to the answer.

Let’s talk about the numbers that really matter! Whether you’re a small business dipping your toes into the world of social media or a seasoned brand looking to refine your strategy, tracking the right metrics is key to understanding your performance and reaching your goals. But with so many metrics out there, where should you focus your attention?

Navigating the ever-evolving landscape of social media can be tricky. To ensure your brand shines and avoids common pitfalls, here are five social media mistakes you should steer clear of:

We know that running a business is no small feat. From juggling the to-do list to overseeing operations, your plate is more than full. That’s where social media management comes in to save the day! 

Here at That Marketing Girl, we’re all about making your life easier and your business more successful. Let’s dive into the top five reasons why investing in social media management is a game-changer for your business.

Are you currently posting aimlessly on TikTok with little to no engagement? We’ve been there! Here are 4 of our game-changing TikTok tricks that will have your content skyrocketing in no time!

The TMG Squad aren’t here to gatekeep, so be sure to hit save on this article! In this month’s blog, we spill the tea on small steps you can take TODAY to level up your efforts no matter how big or small your brand is. 

Everyone aims to grow their audience, right?

Why? Well, it's simple. The more people discover you, the more they know about your brand. And the more people know about your brand, the more potential customers/clients you attract. 

If your account seems stuck in a rut, don't worry—keep reading, because here's what you need to do.

Are you preparing for the Black Friday/Cyber Monday (BFCM) rush? Leave nothing to chance. Ensure your brand not only participates but stands out with our comprehensive checklist designed to convert traffic into sales during this high-stakes period.

Unwrap the magic of Q2! 🎁✨ Here’s how to make the most out of your social media efforts during this busy period. 

Are you a small business owner or content creator who is trying to build a loyal and strong community online? We are here to help! 

Here are 5 ways to build and foster connections online. 

Spring into a social media refresh this season!! Just like we give our homes a spring clean, it's important to give our social media accounts a tidy up. A clean and organised online presence not only reflects your brand but also enhances your overall digital experience. 

Here are 5 effective ways to give your social media accounts some TLC.

We get it. The thought of planning, creating, editing and posting social media content can be seriously overwhelming. Luckily for you, I’ve built and broken down your social media toolkit so you don’t have to! 

If you’re scratching your head thinking “where has 2023 gone?” then you’re not alone. This year might be flying by but it’s never too late to thrive in your social media marketing efforts. Your brand can still have a glow up in 2023 and you’re in luck, because the team at TMG are here to help.