Your Mid-Year Social Media Check-In: 7 Questions Every Business Should Be Asking
Can you believe we're already halfway through the year?
July marks the perfect opportunity to pause, reflect and ask yourself one important question:
Is your social media strategy still working for your business?
It's easy to get caught up in the day-to-day of creating content, scheduling posts and keeping up with trends. But without taking the time to review your performance, you could be investing time and money into content that isn't delivering results.
Whether you manage your own social media or work with an agency, these seven questions will help you assess what's working, identify what's not and set yourself up for a stronger second half of the year.
1. Are Your Goals Still Relevant?
The goals you set in January may no longer align with where your business is today.
Perhaps you've launched a new service, expanded your team, shifted your target market or changed your priorities altogether.
Take a moment to revisit your objectives.
Ask yourself:
Am I trying to generate more enquiries?
Do I want to increase brand awareness?
Is recruitment a current priority?
Am I looking to build stronger customer relationships?
Do I want to establish more authority in my industry?
Your content should always support your current business goals, not the ones you had six months ago.
2. What's Your Best-Performing Content?
Your analytics tell a story, so don't ignore them.
Review your posts from the past six months and look beyond just likes.
Instead, consider:
Which posts reached the most people?
Which generated the most saves or shares?
Which videos had the highest watch time?
Which posts drove website traffic or enquiries?
Which sparked genuine conversations?
Look for patterns. You might discover your audience loves educational tips, behind-the-scenes content or customer success stories far more than promotional posts.
Once you know what's working, do more of it.
3. What Should You Stop Doing?
Not every piece of content deserves a second chance.
One of the most valuable exercises you can do is identify what's consistently underperforming.
Ask yourself:
Are there content formats your audience isn't engaging with?
Are you spending too much time creating posts that don't support your goals?
Are you following trends that don't suit your brand?
Are you posting simply because you feel like you "have to"?
Sometimes improving your strategy isn't about adding more, it's about letting go of what isn't serving your business.
4. Are You Attracting the Right Audience?
A growing following is great, but only if it's made up of the people you actually want to reach.
Take a look at your audience insights.
Consider:
Are your followers located where you do business?
Do they fit your ideal customer profile?
Are the people engaging with your content likely to become customers?
Are your posts attracting meaningful conversations?
Remember, 500 engaged, qualified followers are often far more valuable than 5,000 people who will never buy from you.
5. Are Your Calls-to-Action Actually Working?
Every piece of content should encourage your audience to do something next.
That doesn't always mean making a purchase.
It could be:
Visiting your website
Sending a DM
Saving the post
Sharing it with a friend
Leaving a comment
Booking a consultation
Downloading a resource
Review your recent posts and ask yourself:
Would someone know what to do after reading this?
If not, your content may be missing an opportunity to convert engagement into action.
6. Are You Posting With Purpose?
One of the biggest mistakes businesses make is posting simply to stay active.
Instead, every post should have a clear purpose.
Generally, your content should aim to do one (or more) of the following:
Educate
Entertain
Inspire
Build trust
Showcase expertise
Convert
If your content isn't adding value to your audience or supporting your business goals, it's worth reconsidering why you're posting it.
Posting less with more intention will almost always outperform posting more without a strategy.
7. What's Your Plan for the Next Six Months?
Now that you've reviewed your performance, it's time to look ahead.
Think about what's coming up in your business.
Consider:
Product or service launches
Seasonal campaigns
Industry events
Community initiatives
Recruitment drives
Promotional periods
Key awareness days relevant to your audience
Planning ahead means you'll spend less time scrambling for ideas and more time creating thoughtful, strategic content.
A Strong Finish Starts With a Strong Strategy
The halfway point of the year isn't just a milestone, it's an opportunity.
By taking a step back and reviewing what's working, what's not and where you want your business to go next, you'll create a content strategy that's more intentional, more effective and far more aligned with your goals.
Social media isn't about posting for the sake of it. It's about creating content that connects with your audience, supports your business objectives and delivers measurable results.
If you're ready to refresh your strategy for the second half of the year, we'd love to help.
At That Marketing Girl, we work with businesses to create purposeful social media strategies that build brand awareness, foster genuine connections and drive real business growth.
Because the best time to review your strategy isn't at the end of the year, it's right now.